For email marketing to be effective, you have to first gather email addresses. Bret has tested many possible choices, and the one he prefers (as you can tell from his 5-Hat rating) is OptinMonster.
In fact, you may see OptinMonster in effect right here on Maverick Ecommerce. It works, and it’s particularly powerful for e-commerce stores.
Watch his 5-Hat review for more on OptinMonster Lead Generation System software.